OUR JOURNEY
VISION
Our vision is to redefine affordable luxury by crafting high-quality, limited-edition pieces accessible to a global audience. Through seven exhilarating fashion shows annually, we present fashion in a way that’s never been done before. We aim to captivate audiences across multiple countries with unprecedented creativity, igniting inspiration and joy in everyone who experiences our shows.
We don’t just design clothes – we orchestrate experiences. Each show is a cultural fusion of music, movement, and message where fashion becomes a language of empowerment. Whether on a runway in Paris, a rooftop in Tokyo, or the pyramids of Egypt, our collections remind the world that luxury isn’t defined by price – it’s defined by emotion, story and the confidence it inspires.
MISSION
Our mission is to redefine fashion by infusing excitement, uniqueness, creativity, and inspiration into every garment we create. From African royalty to household-name celebrities and blue-collar workers alike, our goal is to make everyone feel like a rock star when they wear our clothing.
Our designs transcend trends – they are statements of power and purpose. Whether it’s a queen-like figure commanding the runway in golden regalia, a musician wielding a one-of-a-kind instrument as wearable art, or a model striking with elegance and flair, each piece tells a story. We fuse culture, bold innovation, and artistic vision to create fashion moments that spark conversations and transform the runway into a stage of cultural celebration and personal empowerment.
GOALS
Our three main goals reflect our unwavering commitment to innovation and impact in the fashion industry. First, we aim to captivate audiences as one of the most thrilling and creatively bold acts at London Fashion Week this September, reaching over 10 million viewers worldwide.
Second, we are pioneering a landmark fashion experience by headlining an unprecedented show at the Pyramids of Egypt – a historic first made possible through special permission. This momentous event will set a new standard in global fashion storytelling.
Third, we are launching a mini-viral showcase that celebrates iconic figures from diverse realms – celebrities, athletes and cultural trailblazers- by styling them in custom hats and jackets. Through this, we reveal a fresh, human, and inspiring side of these individuals rarely seen by the public.